The Spirit® brand’s patriotic image is a coast-to-coast success story for retail fuel and convenience store sites of every size. The appealing red, white and blue color scheme and stylized eagle-over-stripes logo invite attention and inspire loyalty among customers and travelers across the nation.
To preserve the strength of the Spirit® brand image and to help licensees through the imaging process, the Spirit® Petroleum team has developed a kit of tools geared toward site imaging. Spirit®’s easy-to-use Test-Drive program is a great way to help marketers and their dealers visualize how a site will look once it’s branded Spirit®. And Spirit®’s Image Standards Manual provides clear, detailed instructions and specifications on everything from correct use of the Spirit® logo for marketing to specifications for imaging canopies, sign faces, pumps and valances. Plus, the professionals at Spirit® stand ready to help with custom design options for nonstandard elements and, if necessary, compliance with local ordinances.
Spirit®’s Test-Drive program couldn’t be simpler to use. You send us pictures of your proposed site. We’ll send them back digitally altered to show what that site will look like as a Spirit® location. It’s a great tool. More information on the Spirit® Test-Drive.
SPIRIT® IMAGE STANDARDS
Spirit®’s concise, detailed Image Standards Manual is designed to help licensees navigate the site conversion process as smoothly as possible. Executing a site conversion correctly keeps costs and downtime to a minimum, and preserves the integrity of the brand image. Spirit® is here to help. Download the Spirit® Image Standards Manual (5.1m pdf).
The graphics and design staff at Spirit® is dedicated to helping licensees and site owners find ways to address tricky conversion issues like nonstandard canopies, unusually-shaped buildings or stringent local ordinances. Got a design challenge? Spirit®’s ready to tackle it with custom solutions that tailor our popular brand image to any site’s requirements.